Redken in the Virtual Gaming World

It seems that Redken, a brand of hair care and styling products only sold in salons, is on the popularity rise. Not only have they come out with different lines of hair products that cater to all different kinds of hair such as Fresh Curls or Color Extend, but they are now getting into the gaming industry as well.  Redken, owned by L’Oreal, is the first salon brand to sponsor a console game.

Redken teamed up with video game publisher Little Orbit and created Busy Scissors, a hairstyling and simulation game for teenage girls, made for Nintendo Wii and DS. An element of reality is integrated into the game where the techniques and products used are those really used in Redken salons. In the game, you can pretend you’re sectioning and blow-dry using the Redken way in your own Hollywood salon. You also shampoo, cut and color hair for your high-end, glamorous clientele. Gain points by using proper techniques.

Redken also plans to use the game as a way for their salon customers to pass the time as they wait for their appointment. Interesting, huh? What do you think of this idea?

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