How to Choose the Right Makeup Foundation

Choose the right makeup foundation

The use of makeup to enhance our complexions is as old as time. The Ancient Egyptians used foundation, and ancient Greek women applied white lead powder to lighten their skin. We live in the 21st century, makeup is more versatile. It is formulated with healthier ingredients, and can even target specific concerns like blemishes and wrinkles. So why can it take years for us to figure out which foundation works for our skin and which shade complements our skin the best? Here, we feature foundations for every skin type and help you learn how to choose the best coverage for your skin care needs!

Coverage refers to how much a specific makeup will conceal. There are numerous terms that makeup companies use, but once you know the “foundation” (no pun intended) of the word, you will be able to decipher through the various terms, how much a product conceals or covers.

Sheer is the most transparent. It does not hide discolorations on the skin; however, it can minimize the contrast between the discoloration and the rest of the skin tone.

Light can cover unevenness and slight blotchiness, but is not opaque enough to cover freckles.

Medium tinted (instead of translucent) powder, cover freckles, discolorations, blotchiness, and red marks left by pimples.

Full is very opaque. It covers the most, it is not translucent at all. This coverage is used to cover birthmarks, vitiligo, hyperpigmentation and scars. It is also called “corrective” or “camouflage” makeup. It is found in professional makeup brands, and even used on stage! A professional makeup line that has it “covered” is Glo Minerals Oil-Free Camouflage.

Every one of us has different types of skin. They are classified as dry, oily, combination or for the fortunate ones, normal! This is why you see the different types of foundations. A person with dry skin cannot put on makeup that will dry their skin even more! Their makeup will look horrible and the purpose of concealment won’t work when makeup seeps into fine lines.

Dry skin needs moisture. Foundation for this type of skin should be of a creamy consistency and can be found in liquid foundation, crème concealers, or makeup company term “satin”, “luminizing”. A foundation we prefer for dry skin? TIGI Cosmetics Satin Liquid Foundation.

Oily skin does not need any more oil. Powder foundation or liquid foundation that is oil-free and that leaves a “matte” (term you should look for), or smooth finish is needed. Mineral makeup is perfect for oily skin because the dry particles absorb moisture. But sometimes oily skin is prone to breakouts, so a foundation with salicylic acid is favorable. TIGI Cosmetics Powder Foundation gives a light coverage, and you can use it as a setting powder. If you a medium coverage, TIGI Cosmetics Whipped Foundation is a winner.

Combination skin is dry and oily in certain places. Apply powder where it tends to get more oily to avoid shine on nose, chin, or forehead.

Normal skin can wear any type of makeup, but may choose the wrong makeup and end up with an oily face or use makeup that dries out skin and flakes start to appear. Look for makeup that is oil-free, but still supplies a little moisture. A great foundation for this type of skin is a foundation that is multi-purpose like a BB cream. A 3-in-1 formula that works as a foundation, sunscreen, and provides anti-aging benefits is our go-to favorite, TIGI Cosmetics Mineral Tint. It is oil-free, water resistant and contains antioxidants. It is not called a BB cream, but sure resembles one!

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