Amika Heat Defense Serum

Amika Heat Defense Serum is formulated with Sea Buckthorn Berry, or Obliphica, containing omega 7 + vitamin c to smooth and protect hair against heat styling.
Ideal for all hair types, this serum is also safe for color-treated hair and revives dull, tired hair while providing deep hydration without the greasy feel.

Packed with nutrients, the heat defense serum forms a protective layer around the cuticle for a frizz-free and smooth finish.

About the Obliphica Berry:

The Obliphica berry is known as one of the super fruits. With antioxidants, vitamins, healthy fatty acids, Omega 3, 6, 9 and the rare Omega 7, it is known for its healing powers. It has been used for internal and external medicinal purposes for thousands of years.

How To Use:

Apply 2-3 pumps into palm of hand and distribute through damp or dry hair prior to blow drying or styling.

After styling, apply 1-2 pumps into palm of hand and distribute through dry hair focusing on ends.

SHOP NOW: Amika Heat Defense Serum, only $23.99 at


With Mother’s Day 15 days away, the countdown is on! On May 10, the women who bathed us, fed us, dealt with our tantrums and continue to be overprotective will be honored and everyone can do better than a last minute card from the drug store.

Here at, we believe in utility so shop around for a gift she will need or use on May 10 and last long afterward!

For the traveling woman, the Amika Spoil Your Hair Travel Kit will ensure her tresses are flawless and ready for anything.



SkinMedica’s TNS Lip Plum System allows anyone to revitalize their lips. By improving the texture and condition of the lips, it makes lips appear more youthful.



Your mother will appreciate this cleansing tool to amp up her skincare regime. Previously known as the Aria, the Clarisonic Mia 3 is a sleek device with 3 speeds for delicate, universal and powerful cleaning power.  She will notice smoother skin and clearer pores with regular use.


For more gift suggestions, visit our Mother’s Day Gift Guide page here:



Found in one of’s best sellers, ferulic acid is an antioxidant with many anti-aging benefits that makes it a necessity in your skincare regimen.

Ferulic acid is a plant-based antioxidant found naturally in the seeds of fruits like apples and oranges, vegetables, grains and nuts.  It is commonly formulated with products containing vitamins C and E to stabilize it, optimize the performance of these vitamins and provide protection against free-radical damage.

By introducing products with ferulic acid to your anti-aging skincare regiment, you will protect skin for UV-induced skin discolorations and photoaging.

The following are products that are formulated with ferulic acid that can be found at


883140004356-aox-eye-gelSkinCeuticals AOX+ Eye Gel is a serum-in-a-gel with a punch of antioxidants that corrects photodamage and fights free radicals to reduce visible signs of aging.

635494215007-serum-15SkinCeuticals Serum 15 AOX+ helps reduce the appearance of fine lines and wrinkles. The inclusion of ferulic acid allows the skin to absorb the antioxidant benefits of vitamin C.

CEF_web_imagesThe best seller, SkinCeuticals C E Ferulic is an antioxidant superpower in the anti-aging skincare realm. Lasting 72 hours, this serum provides protection against environmental damage, free radials, infrared radiation while increasing skin’s firmness and replenishing lipids.





Photo from:

Photo from:

Kylie Jenner’s lips have been a popular topic in the Instagram world and beauty world. Plastic surgery or not, there is a makeup trick that allows your lips to look fuller and unlike the rule in kindergarten where you’re supposed to color inside the lines, this one requires coloring outside the lines.

The Essentials:

  • Concealer
  • Lip liner
  • Lipstick
  • Gloss (if desired)

Begin by using the concealer. Apply it to the center of your lips to brighten the area. This helps to make it look fuller. Apply it to the edge of your lip line and blend the top edges up onto your skin.

Use a freshly sharpened lip liner (your color of choice) and apply it right on top of your natural lip line but leave the center of the bottom lip without liner. Exaggerate the liner slightly by feathering the color in a bit.

Blend it all together using the preferred lipstick color. For better blending, it’s suggested to use a lip brush.

If you would like to use lip gloss, add a light-colored gloss that has hints of shimmer to the center of of your top and bottom lips.

All done! We suggest picking mauve colors like the color Kylie Jenner is wearing in the picture or mauve-like nudes. These shades help give the appearance of fuller lips with this concealer and lip liner tip.

Editor Suggestions:


bbeauty-marcjacobs-tmagSFMakeup artists and hair stylists backstage for fashion shows are pressed for time to achieve the nail, makeup and hairstyle looks that models will strut down the runway. Because of this, we find that the best tips  come from the behind the catwalk.

Heat Styling Tips

To help protect hair from heat and to avoid frizziness, slip a sock diffuser over the hair dryer nozzle.

For big curls with lots of volume, use a texturizing gel in each section before curling. Do it section by section so the gel doesn’t dry up before you can curl it.

Hair Tips

To protect hair from getting stained from temporary hair chalk/color, spritz a shine spray or hair spray before applying the color. The spray will create a shield. After applying color, spray again and it will lock it in until it is washed away.

Textured waves in 15 minutes or less – rub mousse into dampened hair and pin hair in a low bun.

Create a faux bob in minutes by french braiding a section of hair underneath the length desired. Loop it around the base of the head and pin it in place.

Nail Tips

For a perfect nail moon, pat three small dots in the shape of a triangle where your half moon would be and fill in.

Use two nail polish colors to create a unique shade. The key? Let the first layer COMPLETELY dry before applying the second nail color. The opaque color should go first and the sheer color on top.

We want glitter nail polish on our nails to look like how it does in the bottle. Apply three layers to get complete coverage. Make sure to let dry in between layers!

Lip Tips

Apply light touches of foundation to the lip and lip balm to create the perfect nude lip.

To make lip color last longer, use a lip pencil to cover the entire mouth. Then apply a layer of loose powder. Layer on the lip color. A matte lipstick is preferred. Apply another coat of lip liner.

When using matte lipstick, apply lip balm and let it set for a couple of minutes. Wipe away the balm and apply the matte lipstick afterward.

Offset glowing skin by using a matte lipstick and pressing your finger on your lips for a softer look.

Face Tips

To avoid the glittery look of using a highlighter, mix it with eye cream to make skin look like it is glistening.

Use a child’s toothbrush with hairspray to tame your eyebrows. The result is more natural looking and it helps stimulate hair growth with the massage the bristles give.

Apply a thin layer of concealer on top of your blush to make it seem like it is coming from underneath your skin.

Eye Tips

For the perfect smoky eye, dab eye shadow onto the middle of the  eyelid and blend outward on each side.


Which of these tips will you try? We want to know!


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